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Creare announced as Google AdWords Premier SME Partner

Today, Creare was announced as a Google AdWords Premier SME Partner, one of only a handful of marketing agencies in the UK to achieve this status.

Google AdWords Premier SME Partners are a group of hand-picked, highly qualified companies recognised because they offer the expertise, experience, and end-to-end customer service so that business owners can focus on running their businesses, helping them benefit from the power of Google AdWords.

Creare’s Chief Commercial Officer, Tom Darnell said: “Our elevation to Google AdWords  Premier SME Partner status is testament to the hard work and dedication our team has shown to achieving success for our clients’ digital marketing campaigns. Google has supported our team through providing training, resources, analysis and enabling engaging events which helps us achieve more for our clients. We are excited to take this to the next level.”

Creare is able to support hundreds of small and medium businesses achieve success online through their innovative approach to ‘demystifying digital’, an example being the launch of their Digital Health Check tool in the summer of 2015. Since then over 5,000 businesses have gone on to discover how their digital presence is performing and taken action.

“The Google AdWords Premier SME Partner Programme is a great way for small and medium businesses to connect with companies who can help them make the most of their online advertising,” says Kartik Taneja, Head of Google’s EMEA channel sales partnerships. “Guided by the expertise of our trusted partners like Creare, small and medium-sized businesses can maximise the value and performance of their campaigns.”

Creare’s digital marketing solution includes websites, eCommerce stores and a range of digital marketing solutions to drive traffic, including Google AdWords. As a Google AdWords Premier SME Partner, Creare will continue to offer these solutions to new and existing clients, helping busy business owners to take control of their digital marketing and achieve success online.

To find out more about how Creare can help your business achieve success online with Google AdWords visit www.creare.co.uk/ppc

 

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Notes to Editor

About Creare

Creare provide a holistic digital marketing solution for small and medium sized businesses in the UK, including websites, ecommerce stores, search engine optimisation and pay per click search marketing, social media and video.  Established in 2006, Creare has provided websites, ecommerce solutions, search marketing, social media and video solutions to over 4,000 businesses.

For more information, visit www.creare.co.uk/ppc

For further information, please contact:

Tom Darnell, Chief Commercial Officer, Creare

Tel:           +44 7595 075724

Email:      tom.darnell@creare.uk

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The Journey of Building a Website

What happens after a website order form has been signed and money has exchanged hands is a mystery to many people who have bought from various digital agencies in the past, but it really shouldn’t be.

We thought it would be useful to tell you how it works at our end so you know what to expect if you decide to take the plunge. Welcome to our guide to journeying with Creare through a web project. Enjoy!

 

  1. So first things first, your dedicated Project Manager will call to introduce themselves. They will confirm with you the details of your website and talk you through how it’s all going to work.
  1. From the information collected by your Business Development Manager we shall then get to work designing your homepage.
  1. The homepage will take us anywhere between seven to ten days to complete and once it’s ready, we’ll call you to take you through it. The initial homepage that we design for you is normally un-coded so you will see it as a PDF.

It’s worth noting this is a really important part of the process to get right, as it will then form the structure of your site moving forward.

  1. Once you’ve been presented the homepage, we would need sign-off and/or feedback from you within 48-72 hours, at this point we will also need all the items mentioned in step one. Then the exciting bit – once all of this information is collected we can then schedule the development of your whole website!
  1. When you’re in the diary, our Project Manager will call you to confirm the schedule and arrange a presentation date for the final site. We love to invite our clients to the Creare office for the presentation, it gives us a chance to meet you and it gives you a chance to see where your project has been built.
  1. From the day we present the site, you’ll then have approximately five days in which to check everything and ensure all the information is captured correctly and the call to actions are clear.
  1. Happy? Once you’ve sent us your email/signed approval of the site, we start the process of putting it through our rigorous Creare standards check. This checking process makes sure your site works effectively and efficiently. Our standards are high, the best in the market in fact, so you can rest assured that your site will be top of the range.
  1. Once the checking process has been completed, the site will then be set live to allow time for Google to ‘cache’ the new website.

When Google caches a website, it basically saves a copy of it allowing visitors to access this copy if there was ever an issue with your server. Clever stuff!

  1. After your site has gone live, you will receive a call around 30 days later to see how you and the site are getting on and for us to offer any additional help, advice and support. This is the perfect opportunity to pick our brains about ongoing online marketing. Now that you have a brand new, shiny and effective website, you want people to find it so together with our in-house SEO team, we will be able to work with you to provide a tailored solution that will help your business grow through its online presence.

Maybe you want to see how your current website is performing or you want to get a better idea of words and phrases your prospects may be searching for online, why not try the Creare Digital Health Check? It’s a free tool that takes your URL and checks your whole site for everything from its technical ability to its strength of content and social links. Have a go.

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Creare Launches Digital Health Check Tool

Creare launches digital health check tool, helping SMEs to understand their digital presence and take action.

Today, Creare, one of the UK’s leading digital marketing agencies for small and medium businesses launched a brand new online tool for small and medium business at their Digital Demystified event in London; Creare’s Digital Health Check.

Creare believes that in order to flourish, our industry must remove the mystique of digital marketing and provide small and medium businesses with solutions that are simple to embrace and delivered with complete transparency.

For the first time, a tool of this kind has been designed specifically for the business owner or manager to use and take action on. Non techie, no jargon, simple yet comprehensive results detailing the performance of a business’ existing digital presence, with tips and advice on where to focus and how to improve, such as testing whether a business’ website is mobile friendly.

Creare’s Digital Health Check tool also features an innovative search marketing planning tool, helping the user discover the opportunity to embrace digital marketing. By simply inputting an industry type, location and market reach, the user is presented with the volume of searches, seasonal trends and an assessment of how competitive their market is. Creare’s Digital Health Check puts the power into the hands of the business owner.

Creare provides the Digital Health Check free for all to use, whether you are a Creare client, or any business looking to improve your online presence. The user will receive a free report detailing any recommendations on how to improve, plus information on how Creare can support them in achieving their ambitions online through our range of digital marketing solutions.

Tom Darnell, Creare’s Chief Commercial Officer said: “At Creare we have identified a clear need; demystifying the unnecessary complexity of digital marketing for the thousands of small and medium size businesses looking to build a fantastic online presence. Today we are excited to launch Creare’s new Digital Health Check and believe it is a game changer for SMEs, for the first time a tool of this kind has been specifically designed for the business owner, no jargon, clear recommendations, and what’s more, Creare’s Digital Health Check is available for any business to use for free, whether or not you are a Creare client.”

A media briefing pack on the Digital Health Check can be downloaded at www.creare.co.uk/media complete with further information, images and quotes.

 

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Notes to Editor

About Creare

Creare provide a holistic digital marketing solution for small and medium sized businesses in the UK, including websites, ecommerce stores, search engine optimisation and pay per click search marketing, social media and video. Established in 2007, Creare has provided websites, ecommerce solutions, search marketing, social media and video solutions to over 4,000 businesses.

 

For further information, please contact:

www.creare.co.uk

Tom Darnell, Chief Commercial Officer, Creare

Tel:                           +44 7595 075724

Email:                     tom.darnell@creare.co.uk

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Brands Bashed By Google #Mobilegeddon

April 21st 2015 saw the dawn of ‘Mobilegeddon,’ Google’s new search algorithm that penalises websites failing to offer mobile users an easy and enjoyable browsing experience.

The change saw many businesses drop search rankings due to sites that don’t make the most of responsive designs or take into account the high percentage of internet users on mobile devices. Here are some of the big brands that have already been affected…

The AA

While it does have an optimised mobile website and has earned the mobile friendly tag from Google, the AA lost some visibility due to the non-optimisation of pages for a number of  key terms, especially those relating to insurance. Without mobile optimised landing pages for many of its insurance products, the user experience is harmed.

Next

Next experienced a 38% drop in mobile SEO visibility after Mobilegeddon, likely the result of poor technical implementation of their mobile site. The retailer’s online home fails to  respond correctly to a number of mobile devices (including Android and iOS phones).

Barclays

While Barclays have a mobile website on their root domain, the bank directs users to a series of non-mobile landing pages for several high volume terms. This poor usability practice  is repeated throughout the Barclays site, leading to a number of ranking drops for high volume terms.

British Airways

British Airways has lost some visibility due to a series of poorly optimised pages, including those related to particular travel destinations. The site therefore appears below two of its rival operators, Virgin Atlantic and Emirates, when searching for certain holidays.

Sky Vegas

Sky Vegas lost a quarter of its mobile visibility in the week after Mobilegeddon took place, much of which appears to be attributable to slots related terms. For the term ‘slots’, Sky  Vegas fell from position two to position 11, whilst for ‘online slots’, it fell from position two to position seven.

Google were being serious with this change. Even the big guys haven’t escaped. Is your website mobile friendly? Use our Mobile Friendly Checker to see.

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