11 posts found.

Designing Forms for Conversion
Forms. Nobody likes filling them out. Forms take time and effort, plus, we often find ourselves typing the same details over and over again. Name. Email Address. Phone […]

5 Tips On Driving Conversions Through UX
Recently I’ve been using some software to track what customers are up to when landing on a site, and it opened my eyes to things that can sometimes […]

5 Effective Landing Page Design Marketing Principles
Creating an effective landing page design starts with a solid understanding about the purpose of the page in question. After all, if you don’t understand the purpose of […]

Understanding A/B Testing Strategy & Using Optimizely to Experiment
Successful conversion rate optimisation (CRO) requires analysis, testing and patience to get the most successful results. Why Test? Our aim is always to maximise the number of visitors […]

How to integrate Twitter Product Cards and Open Graph into Magento
Update: Please be sure to check out our Creare SEO Magento extension – it features the below implementation of Product Cards and OG. In this short tutorial we’ll […]

MeasureFest 2013 – Marketing & Analytics from a CRO Perspective
With the right expertise and experimentation, Conversion Rate Optimisation can mean the difference between; a great looking website which ranks in the major search engines and converts a […]

Aheadworks Gamification Extension Review
Thanks to a little post about Gamification in eCommerce I did a while back, Aheadworks got in touch and asked me to have a look at their newest […]

Google Maps API v3 tutorial – how to make a simple custom map
Go beyond the basics of Google Maps embedding with this introductory tutorial to the Google Maps API. James demonstrates how to locate coordinates, add a custom pin icon and much more.

A/B Split Testing Magento with Google Analytics (CRO)
There are a number of different ways to split-test websites and webpages to see which design or layout converts better. It’s all about CRO – a bit of […]