So we headed down to the coast last week to attend one of the biggest SEO & digital marketing conferences in the UK – BrightonSEO
Much of the information from a content perspective was not anything that we werenâ€™t already;
- Aware of
But there are always things to pick out as key takeaways and for me these were:
- Pitching an idea not a format â€“ Hannah Smith: Distilled
- Re-enforcement of what your target audience wants to know & interests them â€“ Paul Jackson â€“ Reload Digital
- 20 – 30% of content strategy is data led â€“ Simon Penson: Zazzle Media
Favourite speaker of the day
My favourite speaker at the conference was Hannah Smith from Distilled â€˜How to Develop & Pitch Creative Ideasâ€™
Not only was the presentation brilliantly executed (as always) but it struck a chord with what weâ€™ve experienced when trying to identify a good idea and being confident to go ahead with it for our clients.
Hannah used great examples of how one piece of content can get better results than expected, yet a similar piece can flop â€“ something I’m sure weâ€™ve all experienced first hand.
Finally, the great thing about this is ensuring you know what you and your clients expect to get from a piece of content as there can be a huge difference in the amount of links vs. social interactions from one piece to another.
Summarising Brighton in 5 words
Interesting, inspiring â€“ definitely not boring!
Quote of the Day
For me it had to be from Hannah (again), which was regarding the â€˜idea not formatâ€™.
It’s easy to get excited by a new format, like infographics and interactive quizzes, before a viable idea is even discussed.
Round up of the Best Talks
Paul Jacksonâ€™s talk onÂ ‘Content Strategy vs. Content Clutter ‘was really interesting. Using his experience of choosing a wedding photographer, he demonstrated how content influenced his decision and how powerful the wrong content can be to using a service or choosing a product.
Steve Morganâ€™s ‘Co-ordinating a â€˜Content Blitzâ€™ Campaign on the Cheap‘ was a key talk as it re-enforced the necessity of preparation and planning ahead for any deadline.
Steve used the example of his parentâ€™s recruitment agency and a milestone of the business’s 25th birthday. How he divided the strategy from a local perspective was interesting and something Iâ€™ll be looking to adopt for our range of local campaigns.
All in all, it turned out to be a fantastic day seeing some familiar faces with the sun shining.