How to Create a Top-notch Case Study

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Case studies are a massively influential tool for any business. They can be used to highlight your experience and, if done well, can attract your ideal customer. In this post I have provided you with a useful guide to help create better case studies that appeal to your customer and drive business.

Click on the labels within the case study below to find out more about each section.

Headings

Case Study

Video
Introduction

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Source: Paul Joel Hancock

Source: Paul Joel Hancock

Before/After
Key Info

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Testimonial

Client Testimonial

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Dave Smith

Conclusion

Conclusion

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Contact Information
  • Ryan's Plumbing
  • Boughton Leigh House
  • Rugby
  • Warwickshire
  • CV21 1HL

Phone: 01788 551 591

Open 9am - 5pm Monday - Friday

USPs

Accreditation

Call to Action

Free Quotation

View Gallery

Headings

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  • Allows you to breakdown your case study into sections.
  • Helps readers to identify the areas most important to them.
  • Allows points to stand out from the rest of the case study.
  • Check they fit in with your brand image.

Video

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  • Enables you to convey much more information in a digestible format.
  • Provides the opportunity to show details of the completed project.
  • Opportunity to use different mediums.
  • Appeals to both visual and auditory learners.

Contact Information

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  • Allows readers to see that you are local to them.
  • Makes it easier for readers to get in touch to discuss their requirements.

Introduction/Brief

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  • Provides you with the opportunity to profile your ideal customer.
  • Helps your customers to relate to any problems you are solving as part of your case study.
  • Sets the scene for the job that was completed.

Images (Before & After)

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  • Allows you to convey the topic of your case study at a glance.
  • Ensures your case studies are easy to digest.
  • Shows the quality of your workmanship.
  • Breaks up, what can be, a text heavy case study.

Change In Design to Indicate Key Information

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  • Provides you with the opportunity to profile your ideal customer.
  • Helps your customers to relate to any problems you are solving as part of your case study.
  • Bullet points help to break up your content further and make it easier to digest.
  • Readers are unlikely to read long blocks of text, which bullet points can help to remedy.
  • Allows you to include short, snappy, facts.

Call To Action

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  • Provides readers with another opportunity to get in touch.
  • Links to your contact page or your service page are both options for this.
  • Provides readers with another opportunity to get in touch.
  • Links to your contact page or your service page are both options for this.

USP

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  • Allows you to differentiate your business from your competitors.
  • Include information such as how long you have been trading for, how many qualified staff you have etc.
  • Adding your USPs help to add confidence in your services.

Call to Action

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  • Including links to relevant pages, such as galleries provide readers with more information.
  • The easier your information is to find, the more likely a visitor is to find it and continue the journey through your website.

Client Testimonial

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  • Comments from customers add another dimension to your case studies and offsets a case study, which would otherwise, be purely from the point of view of the company.
  • Helps your customers to understand how your business can help them.
  • Adds more detail to your case study.

Conclusion/Solution

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  • Provides you with the opportunity to demonstrate specialist knowledge.
  • Allows you to go into more detail on the services that you provided.
  • Gives you an opportunity to round off your case study and leave the reader with a sense of confidence in your ability to do the right thing and to do it well.

Although this is what we deem to be the ideal case study, it's important to mould yours to the type of customers you want to attract and also the industry you work in. It's not always going to be feasible to include everything within this case study, however you should now have a list of tips to help you to create a better case study.

You can see some of the video case studies that we have created here.