Hello, my name is John Hayward and Iâ€™ll be writingÂ on Creareâ€™s advice centre in theÂ coming months on the subject of branding, and how it can drive business successÂ and the marketing activity you do for your business.
Donâ€™t worry. Iâ€™m a totally tame branding consultant, preferring plain English toÂ complicated brand speak and buzzwords.
Iâ€™ve worked with Creare recently on their brand thinking, so they know me and I knowÂ them. Theyâ€™re a nice bunch, and they thought I could share some brandÂ understanding to help their wider business community and customers. So here I am.
My background is advertising, brand and marketing communications. Iâ€™ve worked inÂ this field both in business and as a consultant toÂ businesses (for, gulp, 20 plusÂ years).
Hayward Brands is my consultancy and is set up to help businesses get to grips withÂ their brand and get better marketing. Itâ€™s a one-man business, which means I get toÂ focus my expertise and attention on projects from start to finish. The best bit?Â Working with a digital agency like Creare, then a childrenâ€™s play centre or architectsÂ the next. British business is fascinating!
Branding is fascinating too. Sometimes misunderstood. Sometimes over complicatedÂ by theory. I prefer to keep things simple and usable within business given its such aÂ critical activity.
So keep a look out, Iâ€™ll try to inform and keep things interesting.