Creare announced as Google AdWords Premier SME Partner

Today, Creare was announced as a Google AdWords Premier SME Partner, one of only a handful of marketing agencies in the UK to achieve this status.

Google AdWords Premier SME Partners are a group of hand-picked, highly qualified companies recognised because they offer the expertise, experience, and end-to-end customer service so that business owners can focus on running their businesses, helping them benefit from the power of Google AdWords.

Creare’s Chief Commercial Officer, Tom Darnell said: “Our elevation to Google AdWords  Premier SME Partner status is testament to the hard work and dedication our team has shown to achieving success for our clients’ digital marketing campaigns. Google has supported our team through providing training, resources, analysis and enabling engaging events which helps us achieve more for our clients. We are excited to take this to the next level.”

Creare is able to support hundreds of small and medium businesses achieve success online through their innovative approach to ‘demystifying digital’, an example being the launch of their Digital Health Check tool in the summer of 2015. Since then over 5,000 businesses have gone on to discover how their digital presence is performing and taken action.

“The Google AdWords Premier SME Partner Programme is a great way for small and medium businesses to connect with companies who can help them make the most of their online advertising,” says Kartik Taneja, Head of Google’s EMEA channel sales partnerships. “Guided by the expertise of our trusted partners like Creare, small and medium-sized businesses can maximise the value and performance of their campaigns.”

Creare’s digital marketing solution includes websites, eCommerce stores and a range of digital marketing solutions to drive traffic, including Google AdWords. As a Google AdWords Premier SME Partner, Creare will continue to offer these solutions to new and existing clients, helping busy business owners to take control of their digital marketing and achieve success online.

To find out more about how Creare can help your business achieve success online with Google AdWords visit


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Notes to Editor

About Creare

Creare provide a holistic digital marketing solution for small and medium sized businesses in the UK, including websites, ecommerce stores, search engine optimisation and pay per click search marketing, social media and video.  Established in 2006, Creare has provided websites, ecommerce solutions, search marketing, social media and video solutions to over 4,000 businesses.

For more information, visit

For further information, please contact:

Tom Darnell, Chief Commercial Officer, Creare

Tel:           +44 7595 075724


How Do I Choose Keywords?

You need the right people clicking on your advert for products and services. Keywords and phrases will help you achieve this.

Keywords and phrases are those most relevant to your business. They should relate directly to your advert copy, your website and landing page; when these words are typed into Google, the user is looking for a business just like yours. Consider your customers’ perspective – if they wanted a product or service like yours, what phrases would they be typing into Google?

The following points should help you focus on the right keywords for your business:

  1. Think about your target

Try not to generalise – choosing keywords that are not related to your ad, but which generate a great deal of traffic will only attract more disinterest in what you are offering. Single keywords are often not specific enough, think more about two or three-word phrases that will focus on what you have and how it is offered. For example, ‘men’s top hats delivery’ is a specific phrase. Using these keywords separately or in different combinations may be far less successful.

  1. Use different combinations

You don’t know how customers will word the product or service they are searching for, so it is important to list variations of your keywords. You might factor in informal terms or colloquialisms such as outlet, branch and shop. Product names, alternative spellings, use of singular and plural, even common misspellings can be integrated into the variety of keywords.

  1. Go to Google’s keyword tool

Always on hand, Google Keywords Tool gives you ideas on how to develop your keywords list by presenting relevant and high-ranking words from results associated with another keyword or URL that you submit. Re-enter your results to refine your best words and phrases, thereby generating more specific ideas.

Adwords Help Tool also helps you compile a list of relevant user queries that have come up on Google, based on your URL.

Top tip: Think like your customer

When choosing keywords, put yourself in your customers’ shoes. If it was you searching for a product or service like yours, which words and phrases would you type into Google? This one may seem obvious, but it is surprising how often it is overlooked.