Creare announced as Google AdWords Premier SME Partner

Today, Creare was announced as a Google AdWords Premier SME Partner, one of only a handful of marketing agencies in the UK to achieve this status.

Google AdWords Premier SME Partners are a group of hand-picked, highly qualified companies recognised because they offer the expertise, experience, and end-to-end customer service so that business owners can focus on running their businesses, helping them benefit from the power of Google AdWords.

Creare’s Chief Commercial Officer, Tom Darnell said: “Our elevation to Google AdWords  Premier SME Partner status is testament to the hard work and dedication our team has shown to achieving success for our clients’ digital marketing campaigns. Google has supported our team through providing training, resources, analysis and enabling engaging events which helps us achieve more for our clients. We are excited to take this to the next level.”

Creare is able to support hundreds of small and medium businesses achieve success online through their innovative approach to ‘demystifying digital’, an example being the launch of their Digital Health Check tool in the summer of 2015. Since then over 5,000 businesses have gone on to discover how their digital presence is performing and taken action.

“The Google AdWords Premier SME Partner Programme is a great way for small and medium businesses to connect with companies who can help them make the most of their online advertising,” says Kartik Taneja, Head of Google’s EMEA channel sales partnerships. “Guided by the expertise of our trusted partners like Creare, small and medium-sized businesses can maximise the value and performance of their campaigns.”

Creare’s digital marketing solution includes websites, eCommerce stores and a range of digital marketing solutions to drive traffic, including Google AdWords. As a Google AdWords Premier SME Partner, Creare will continue to offer these solutions to new and existing clients, helping busy business owners to take control of their digital marketing and achieve success online.

To find out more about how Creare can help your business achieve success online with Google AdWords visit


– ends –


Notes to Editor

About Creare

Creare provide a holistic digital marketing solution for small and medium sized businesses in the UK, including websites, ecommerce stores, search engine optimisation and pay per click search marketing, social media and video.  Established in 2006, Creare has provided websites, ecommerce solutions, search marketing, social media and video solutions to over 4,000 businesses.

For more information, visit

For further information, please contact:

Tom Darnell, Chief Commercial Officer, Creare

Tel:           +44 7595 075724


Creare Supporting ReachLocal Customers and Employees

Following the news that ReachLocal has gone into administration in the UK, Creare is working actively to provide support to affected clients and employees of ReachLocal.

As one of the UK’s leading digital marketing agencies and with the core brand value of Demystifying Digital, we are happy to step up and provide support, ensuring the impact on busy SMEs is minimal, particularly at this time of year.

Creare’s Chief Commercial Officer, Tom Darnell said:

“This has obviously been a difficult week for both the clients and employees of ReachLocal and couldn’t have come at a worse time. However, it is heartening to see the wider marketing community, including Creare, jumping to the support of ReachLocal clients and employees alike, ensuring the impact to business owners is minimal and that there is a lifeline for the many affected ReachLocal employees.”

For ReachLocal clients: Creare is offering free setup* for customers who transition their Google Adwords account to Creare (normally £500). We are on hand across the Christmas season providing a smooth transition to Creare from ReachLocal, ensuring minimal disruption to your Google Adwords campaigns as we head into 2016.

As a Google Partner and digital agency that operates with complete transparency, you can be confident your marketing investment is in safe hands. In fact, Creare places a much greater percentage of your budget directly into your click spend, meaning more leads and a better return on your investment.

ReachLocal clients can find more information at

For ReachLocal employees: we appreciate the news you received last week couldn’t come at a worse time of year. As such, Creare has created a number of Associate Business Development Manager roles with an immediate start date for successful candidates.

The associate business development manager role will give a lifeline to ReachLocal sales professionals at this difficult time. In addition to an attractive remuneration package, Creare will offer a training & development programme, providing further skills and experience in our full range of digital marketing solutions – skills applicable for future roles at Creare or other organisations.

ReachLocal employees should reach out to Creare’s CCO, Tom Darnell, whose contact details can be found at the end of this press release.

– Ends –

Notes to Editor

About Creare

Creare provide a holistic digital marketing solution for small and medium sized businesses in the UK, including websites, ecommerce stores, search engine optimisation and pay per click marketing, social media and video. Established in 2007, Creare has helped over 4,000 businesses achieved a fantastic online presence through its range of solutions.

For further information, please contact:

Tom Darnell, Chief Commercial Officer, Creare

Tel: 07595 075724



5 Steps To Prioritise Your Digital Marketing

It’s no secret that the marketing industry has changed; gone are the days of being able to rely on handing out leaflets and placing a small text ad in the local newspaper to generate sales.

Digital has redefined the marketing landscape, and with £1 from every £7 spent expected to come from online sales by 2018*, those not responding to this are likely to fall behind.

But in an ever changing marketplace with an increasing number of digital channels available, how do you know which tactics to deploy and how to prioritise your marketing budget?

Step 1 – Put it into context

Before you start investing in digital marketing, try asking yourself the following questions:

Your Business: What do you want to achieve? How much budget are you willing to invest? Do you want to establish a long term strategy or are you more interested in short term wins?

Your Audience: How have customers found your company in the past? Which digital channels are they most likely to be receptive to? Do they typically buy your products/services online or in store?

The Market: How competitive is the market in which you operate? Is this reflected online? How do your competitors advertise?

There are various online resources you can use to help you identify the right digital channels for your business, for example Think With Google shows an overview of how each channel assists in the customer journey to purchase for different industries:

Think With Google Channel Split


For B2B, Google have identified that organic search (SEO) and email campaigns act more as assist interactions, whereas social media, display and branded PPC campaigns are more likely to be the last stage before purchase.

Step 2 – Optimise your website

Before investing in any online advertising, it is essential that you ensure your website is up-to-date with new and relevant information, is optimised for all devices, and contains clear calls to action. If these factors aren’t in place, your campaigns will be driving customers to a website which provides a poor experience and they are less likely to purchase.

It’s important to check your website is optimised for any campaign you are looking to run e.g. an email marketing campaign that contains links back to your website needs to drive customers to pages which contain relevant content and provide a clear path to conversion.

Step 3 – Choose your tactics

Depending on the competitiveness of your industry online, your budget and whether you’re looking for a short or long term campaign, each digital marketing channel has different benefits:

SEO – Search Engine Optimisation focuses on growing visibility in organic (non-paid) Google search results. SEO is a long-term strategic tactic as particularly in competitive markets, it can take time to generate tangible results. Investing long-term in SEO can generate great returns in terms of brand exposure, increased traffic and conversions.

PPC – Pay-Per-Click advertising involves paying for ads to be displayed in Google search results. It’s a great tactic for generating quick wins as it is possible to bid your way to the top of the search results instantly. However, depending on how competitive the market and search terms you want to target are, it can be very costly. PPC is recommended as a short term solution while longer term tactics such as SEO build momentum.

Display Advertising – Display campaigns enable you to create eye-catching ads, and place these on targeted websites based on the interests of your consumers. Similar to PPC, display advertising can be costly and the return is less likely due to lower average click-through-rates. However, these campaigns can be great from a brand building perspective.

Email Marketing – Email marketing is a great way to engage with existing customers and build brand loyalty. In order to make the most of your email campaigns, it is important to create a clear content strategy – for example, plan out monthly newsletters to keep your customers engaged, along with seasonal promotional offers to incentivise them to purchase.

Social Media – Social media is a great platform to engage directly with customers online. Paid advertising campaigns on the likes of Facebook give you access to their extensive consumer database, enabling you to target your products to customers who have liked your competitors profile, or have specific interests. It is important to have a content strategy in mind and develop a consistent tone of voice across all social platforms in order to get the best out of your campaigns.

Step 4 – Set up goals

Make sure your website is connected to Google Analytics, and add tracking codes to any campaigns you run, so you can measure the traffic specifically coming from each campaign. Setting goals in Analytics will enable you to measure each campaign against your KPIs, be it revenue generation, visits to your site or engagement metrics such as the time spent on site.

Step 5 – Analyse the results

The great thing about digital campaigns is that they can be easily scaled based on their cost and performance. For example, if your PPC campaign is costing too much, you can look at only running your ads at certain times of the day when you know your customers are likely to be browsing. Here, you can weigh up the investment in each channel with the return and tailor campaigns accordingly. It is advisable to utilise a mix of brand building and direct response campaigns to ensure you not only achieve short terms wins but keep customers engaged to sustain momentum.

If you’re unclear as to how to optimise your website, or you would like help in identifying the best digital channels for your business, try Creare’s free Digital Health Check tool, which gives your website a score based on best practises and clear recommendations on how to improve it.


How Do I Choose Keywords?

You need the right people clicking on your advert for products and services. Keywords and phrases will help you achieve this.

Keywords and phrases are those most relevant to your business. They should relate directly to your advert copy, your website and landing page; when these words are typed into Google, the user is looking for a business just like yours. Consider your customers’ perspective – if they wanted a product or service like yours, what phrases would they be typing into Google?

The following points should help you focus on the right keywords for your business:

  1. Think about your target

Try not to generalise – choosing keywords that are not related to your ad, but which generate a great deal of traffic will only attract more disinterest in what you are offering. Single keywords are often not specific enough, think more about two or three-word phrases that will focus on what you have and how it is offered. For example, ‘men’s top hats delivery’ is a specific phrase. Using these keywords separately or in different combinations may be far less successful.

  1. Use different combinations

You don’t know how customers will word the product or service they are searching for, so it is important to list variations of your keywords. You might factor in informal terms or colloquialisms such as outlet, branch and shop. Product names, alternative spellings, use of singular and plural, even common misspellings can be integrated into the variety of keywords.

  1. Go to Google’s keyword tool

Always on hand, Google Keywords Tool gives you ideas on how to develop your keywords list by presenting relevant and high-ranking words from results associated with another keyword or URL that you submit. Re-enter your results to refine your best words and phrases, thereby generating more specific ideas.

Adwords Help Tool also helps you compile a list of relevant user queries that have come up on Google, based on your URL.

Top tip: Think like your customer

When choosing keywords, put yourself in your customers’ shoes. If it was you searching for a product or service like yours, which words and phrases would you type into Google? This one may seem obvious, but it is surprising how often it is overlooked.