Creare Launches Digital Health Check Tool

Creare launches digital health check tool, helping SMEs to understand their digital presence and take action.

Today, Creare, one of the UK’s leading digital marketing agencies for small and medium businesses launched a brand new online tool for small and medium business at their Digital Demystified event in London; Creare’s Digital Health Check.

Creare believes that in order to flourish, our industry must remove the mystique of digital marketing and provide small and medium businesses with solutions that are simple to embrace and delivered with complete transparency.

For the first time, a tool of this kind has been designed specifically for the business owner or manager to use and take action on. Non techie, no jargon, simple yet comprehensive results detailing the performance of a business’ existing digital presence, with tips and advice on where to focus and how to improve, such as testing whether a business’ website is mobile friendly.

Creare’s Digital Health Check tool also features an innovative search marketing planning tool, helping the user discover the opportunity to embrace digital marketing. By simply inputting an industry type, location and market reach, the user is presented with the volume of searches, seasonal trends and an assessment of how competitive their market is. Creare’s Digital Health Check puts the power into the hands of the business owner.

Creare provides the Digital Health Check free for all to use, whether you are a Creare client, or any business looking to improve your online presence. The user will receive a free report detailing any recommendations on how to improve, plus information on how Creare can support them in achieving their ambitions online through our range of digital marketing solutions.

Tom Darnell, Creare’s Chief Commercial Officer said: “At Creare we have identified a clear need; demystifying the unnecessary complexity of digital marketing for the thousands of small and medium size businesses looking to build a fantastic online presence. Today we are excited to launch Creare’s new Digital Health Check and believe it is a game changer for SMEs, for the first time a tool of this kind has been specifically designed for the business owner, no jargon, clear recommendations, and what’s more, Creare’s Digital Health Check is available for any business to use for free, whether or not you are a Creare client.”

A media briefing pack on the Digital Health Check can be downloaded at complete with further information, images and quotes.



Notes to Editor

About Creare

Creare provide a holistic digital marketing solution for small and medium sized businesses in the UK, including websites, ecommerce stores, search engine optimisation and pay per click search marketing, social media and video. Established in 2007, Creare has provided websites, ecommerce solutions, search marketing, social media and video solutions to over 4,000 businesses.


For further information, please contact:

Tom Darnell, Chief Commercial Officer, Creare

Tel:                           +44 7595 075724


5 Tips to Improve Customer Service with Inventory Control

The American Customer Satisfaction Index (ACSI) released their 2014 Industry Customer Experience Benchmarks report, which showed that in the area of “Availability of Merchandise (inventory in stock)” retail department and discount stores’ average rate was 79, or a grade of “C+.” And “Website Satisfaction” was no better, coming in at 76 out of a possible 100.

Needless to say, there’s room for improvement. At the same time, within this space lies an opportunity to stand out above the crowd. For retailers to use their ability to deliver superior customer service to their competitive advantage. Along with employing friendly and knowledgeable staff, offering convenient operating hours, and delivering an efficient ecommerce experience, how well you control your inventory can play a key part in improving on your customer service offering.

  1. “In Stock” across all channels equals happy customers

You invest a lot of time and money to get customers to your store, whether it’s your brick and mortar shop or online. When they’re ready to buy, you need to deliver, because more often than not, they’ll not be back to give you another chance. To prevent sales loss and keep customers happy, it’s crucial that your merchandise availability is up to par. That you have the desired models, colors, and sizes in stock that people want to buy.

This is when you turn to a retail management platform to produce product sales reports that provide the intelligence on what, when, and how much you need to keep in stock to meet demand. Filter products by seasonal versus traditional stock, and factor in your supplier lead times. Setting pre-order quantities with your suppliers in advance will help to automate this process, so when your stock gets low, it automatically generates to purchase orders..

For multichannel suppliers, a cloud-based retail platform is especially vital in managing all these processes and more. With all your channels connected, your on hand inventory is reflected on each. When a customer has made a purchase on your eBay store, for example, inventory for that product(s) is updated and reflects automatically within your in-store, Amazon, and ecommerce inventory. For your online customers, they’ll see their desired item is in stock and ready to ship their way.

  1. Allocate stock to deliver on your order promise

Let’s now dive deeper into what happens after a sale. As an example, a customer has placed an order for a woman’s blue rain coat in medium on Amazon. A retail platform will then ‘earmark’ that particular raincoat in inventory, removing that quantity ordered from the ‘on hand’ inventory. This ensures it gets to that customer and isn’t sold to another customer. The blue raincoat is still technically ‘in stock’ because it sits in your warehouse. When the shipment is processed in the warehouse and the coat goes out the door, then the ‘in stock’ inventory level for that product is automatically updated.

This is also important for wholesalers. If a retail shop has ordered specific quantities of women’s raincoats in various sizes and colours, then stock is allocated for each based on that order. When those products arrive in your warehouse from your supplier, they’re already assigned for shipment to that retail store, enabling you to deliver on your promise and stay in good standing with your retail customer.

  1. Receive new orders promptly

While being expedient when it comes to shipping product to customers is centre to quality service, it’s as important to receive stock from suppliers quickly and efficiently. Relying on your retail platform’s inventory control system will help you keep everything straight – especially during times of receiving multiple deliveries from multiple suppliers simultaneously – while keeping your stock numbers accurate.

A smooth receipt process in place is also key for stock allocations, enabling a quick turnaround time from receipt to customer shipment. It also means that the quicker you record your receipts and stock levels are updated, the better able you are to meet demand.

  1. Process returns efficiently

An essential aspect to providing quality customer service is exceeding the customer’s needs and anticipating expectations. You can accomplish this by offering an expedient and smooth return policy and process, especially if they’ve ordered product online.

If your customer is returning a product for exchange, tracking that return from receipt of the item to the shipment of the new item can all be done within the retail platform. Keeping good control of your inventory levels ensures you have the item in stock that they do desire. Once the product is received back into inventory, it may be just what another customer desires, and is now ready to be sold.

  1. Drop ship with ease via direct inventory feeds

Sometimes there are items that just don’t sell on a consistent basis, so it doesn’t make sense to keep them in stock all the time. But you still like to offer them for sale since they complement your line. Drop shipping those items direct from the supplier to your customer may be a viable way to have your cake and eat it too. It allows for better service by offering a wider breadth of products, plus speedier delivery to the customer but without the overhead of keeping it in stock.

Having direct inventory feeds into your retail platform from your supplier enhances your ability to take advantage of drop shipping. It will reflect back into your system what your supplier has in inventory, which can then appear within your sales channel as available inventory to sell. If your supplier is out of stock, it also shows as out of stock to your customer until your supplier’s stock is once again available. This prevents you from selling products you can’t deliver.

Keep in mind that direct feeds typically update once a day, so keep a close eye on sales of product that are marked for drop shipping so you’re working with the most up-to-date inventory data.

In the highly competitive retail market, with customer’s ability to switch to another company at the drop of a feathered hat, keeping shoppers happy and coming back to your store is essential to your success.

These five tips will get you on your way to utilizing inventory best practices to increase customer satisfaction. To learn more download our free white paper “12 Tips for Taking Control of Inventory Control.”

This guest post was written by Brightpearl. Brightpearl are a partner of Creare who provide multichannel retail management software.
Growth hacking

Growth hacking; the big tech company trend that isn’t just for big tech companies

Growth hackers; every big tech company is recruiting them. The latest trend taking Silicon Valley by storm is really just a buzzword for being smart in the way you think about growing your business through simple, low cost, tactical steps that produce fast and effective returns.


So let’s break that down; fast, effective, tactical, smart, low cost… nothing preventing any business getting involved, right? Right!


So what is a ‘growth hacker’? Basically it’s a fancy term for a business savvy individual that is part marketer, part analyst, part self starter. You had to be all of these things in order to set yourself up in business in the first place, so there is nothing to fear, you already have growth hacker potential.


But what does a growth hacker do? By analysing customer data, the return on any marketing activity, their sales figures and by having a general awareness of ‘what works’ and ‘what doesn’t’ they test different approaches with the aim of rapidly acquiring customers. They make pragmatic decisions on where to focus the company’s time, effort and most importantly, limited investment and in many instances delivering returns without any significant marketing spend. They iterate their approach based on their learnings and constantly evolve the focus for getting the best new customers.


Let’s take some simple ‘growth hacking’ examples you can quickly implement without much technical understanding…


  1. Do you send emails to potential customers? A growth hacker would simply test two versions of an email and see which one generated the most opens, click throughs and responses. Going forward, simply use the version that performed the best.
  1. Which of your customers make you the most money? A growth hacker would create a simple spreadsheet of all their customers, the products they buy, how much they spend and how they found out about their company. Then ask yourself, how did you acquire those top customers in the first place? Going forward, focus your investment and energy on those profitable activities.
  1. Do you tweet or share content on Facebook or Twitter? A growth hacker would monitor which tweets or posts generate the most interest by way of shares, likes or new followers. Simply do more of the stuff that generates the most positive actions from users.

Simple enough, right? Whilst there are many more complex and involved approaches to taking a growth hacking approach to growing your business, often the simplest ideas are the best. Here you have some immediate examples of how you can think differently about acquiring new customers and get your business to grow rapidly.


You can find more information on growth hacking tactics by visiting

Or check out Quick Sprout’s excellent guide to growth hacking