How to choose your SEO company

So you’ve decided that SEO is the way forward, and are ready to invest in internet marketing to take your business to the next level. The first step is to find a good SEO company, but with so many to choose from, it can be tricky to find the right one. Here are a few things that you should look out for when you are choosing a company to take care of your business online.

Experience

SEO is a relatively new industry, and the marketplace is flooded with people offering their SEO services. It can be hard to sort the best from the rest, but experience is one key thing that you should be looking for. In an industry which is constantly changing, it can be worth investing in a well-established company or experienced individual with proven SEO expertise. To get a clearer picture of what they can offer, ask to see case studies or speak to existing clients.

Everything in-house

The best SEO agencies take care of everything in-house, which helps to ensure that their clients receive a consistently high standard of service. For example, at Creare, everything from account management to content marketing is looked after in one place. This is not only good for the client, who can always contact an expert about any aspect of their SEO campaign, but also good for our staff, who learn from each other and develop their expertise by working closely together.

Proven return on investment

If you are investing in SEO, you need to know that it is going to make money for your business. A good SEO company will design their marketing campaigns with ROI as the main focus, and will understand that making money is the ultimate goal for any SEO strategy. Building a brand is good, but building a profitable brand is much better.

More than just rankings

Don’t judge an SEO company on rankings alone. Steering websites to the upper reaches of the Google listings is only one part of building a successful SEO campaign, but what about CRO, or social media? Find a company who can offer a complete marketing package for your business, rather than one who simply promise to get your website to the top of Google.

Made for your business

The best SEO strategies are tailored to each individual business and website. Instead of looking for a standard package, look for a company who will create a bespoke marketing campaign which is designed to work for your business.

Keep these things in mind when you are looking for someone to take care of your SEO, and you can feel confident that your business is in safe hands. To make a start, why not contact Creare today to find out what we could do for you?

  • Scott

    Nice post Colin – some really good points in there for businesses to consider.