Back To Basics Part 2: Can You Implement SEO Onto Your Existing Website?

How Can You Implement SEO Onto Your Website?

Welcome back to part 2 of Back To Basics. In this post we will discuss whether SEO can be implemented onto an existing website or whether you should be starting from scratch.

You’ll be relieved to know that you can of course have SEO implemented onto your existing website! You must however take into account that it would be far more beneficial for your SEO campaign to have had a website built with SEO in mind because the more SEO friendly it is, the better it will sit within the website as opposed to being shoehorned in, which is not great.

Whether you decide to use your existing website or perhaps decide to go with a new website we need to crack on getting it up to standard and implementing your SEO!

Onsite SEO

Onsite SEO is the foundation of an SEO campaign, an absolute must if you want long standing success and visibility on Google.

Onsite SEO consists of many different aspects, here are a few of the more important ones:

  • Page Titles
  • Meta Descriptions
  • Content
  • Schema
  • Site Speed
  • Quality of Site Build
  • Contact Information
  • Site Usability
  • Optimising a Customer’s Journey
  • Headings
  • Authorship & Publisher Status

Bearing in mind that these are only the more important aspects of Onsite SEO and many more follow, you can see that it’s actually a lot of work and it takes great skill to get all of these aspects working together on a website.

The great aspect of Onsite SEO nowadays is that it can be natural and more readable for your potential customers. If we rewind just a few years it was more simple; the more instances of your keywords you could cram into a page, the better the chance of ranking. Google are now looking closely at user engagement so think about Onsite SEO like this:

No one is searching for the better optimised website, they are only searching for the answers they require

Your average searcher just wants the answer or actual thing they were searching for, and if you don’t provide that answer they won’t stay on your website and in turn harm your user engagement rates. This in turn can then affect your rankings and you don’t get the all important conversion and the customer still doesn’t have the answer.

Onsite SEO is complex and does require a lot of attention as SEO changes every single day so you need to be able to keep up with it. I specialise and work in the Onsite Team here at Creare so I fully understand the work necessary for keeping your onsite up to scratch.

That is it for this week! I hope you have gained some knowledge on why Onsite SEO is so important for your campaign. Next week I’ll be back talking about links and why they are so important yet potentially a huge risk for your campaign.