google-mobile

Google Announce Big Changes to Mobile Search

When it comes to browsing the web, Google care about one side and one side only. The user. The user determines everything. Google’s goal is to provide the user with the best experience. This experience needs to be relevant, speedy and easy to navigate on all devices.

The Marketplace

The world is becoming increasingly mobile. We’re away from home for longer periods of time working and socialising and we often need information quickly.

Maybe you’re on the road and your car has let you down, you need to find a shop nearby that can supply you with a specific part to fit the make a model of your vehicle. Maybe you’re staying away from home with work and you need to find a salon to have your nails done ready for a work party tonight or maybe you’ve had a DIY disaster and you need to get to a homeware store ASAP, your customers want information now.

This culture has made a huge contribution to the fact that 48% of all traffic to websites now come from mobile devices.

The Change

Google recognises the significance in the serge of traffic now coming from mobile devices. To support this, they are changing their algorithms to benefit the user by favouring sites optimised for mobile devices.

From April 21st websites that are mobile friendly will be favoured by Google searches on a mobile device. If your site is not mobile friendly, Google may choose to push you down the organic rankings. The change will affect all mobile searches worldwide.

My site is already mobile friendly so how does this affect me?

You’re ahead of the game. From 21st April, Google will favour your website above those sites that aren’t mobile friendly. Because of this, your business is not in danger of losing leads, phone calls or customers.

My site isn’t mobile friendly, what should I do?

Back in October, Creare’s James Bavington delved into the evolution of mobile traffic and found that it had “grown exponentially over the past four years.” All the statistics are pointing towards the idea that this growth has no intention of slowing down.

The reality is that if you don’t convert your site to be mobile friendly, your business is at high risk of losing mobile traffic. However, the good news is that you can easily evolve your website into a mobile friendly platform. By taking this step, you will eliminate the risk of losing leads and you’ll be giving your business the best chance of staying ahead of its competitors in the rankings.

I don’t know if my site is mobile friendly or not

Here are a couple of tips that will help you to identify if you’re website is mobile friendly or not…

  • View your website on a tablet or mobile and ask yourself a few questions;
    • Is the site appealing to your eye?
    • Can you read the content clearly?
    • Are the call to actions easy to find?
    • Can you easily click on links?
  • Give us a call and we can take you though our Digital Health Check and diagnose how mobile friendly your site is. We can give you some advice on what is working, what isn’t working and how you can make the site fit perfectly for mobile devices.