Debunking SEO Mythology: Overall Campaign Considerations

Digital Marketing has completely changed the landscape of marketing and provided a means whereby even the smaller companies can compete with the larger players in their field. This evolutionary method is providing ways for new practices and challenging the more traditional methods on a regular basis. An unfortunate consequence of this however is that this is also giving rise to more and more self styled experts who can take to vlogging, blogging and social media to impart with self proclaimed facts. These ‘facts’ almost always find their way into client-consultant conversations, below, we demystify some of these myths.